Aparna is a Principal (Data Science) with Boston Consulting Group (BCG) in Singapore. She has extensive experience with large-scale transformative analytics projects in Asia Pacific. Her area of expertise is application of data science towards personalisation, recommendation engines and customer value management in B2C domains. She has keen interest in employing software engineering principles to develop scalable production ML pipelines. Aparna holds dual MBA in marketing & systems, and bachelors in computer science engineering.